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Best Program for Online Marketing Degrees

Colleges and universities across the U.S. offer a wide range of marketing programs at multiple degree levels. More and more of these institutions have added online learning options to their marketing program collections more robust and more flexible. The following page gives prospective students a detailed look at the major at the college level with an in-depth guide to online programs in the field. Learn about online marketing degree programs at all academic levels, as well as how to identify quality distance learning opportunities.

Best Online Marketing Programs 2018-2019

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Get Seal Methodology 2-Year Schools

An online degree in marketing opens wide the career possibilities, especially when the program offers a range of electives and concentrations to complement the degree. Quality programs also include a course management system that allows for collaboration and interaction of its students and instructors, simulating a real-world workplace. They should be affordable, accredited and offer a host of support services for students. We searched for programs that match these and other criteria outlined in our methodology to prepare a list of the Best Online Marketing Programs around. Find out who made the 2018 list below.

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Rank School Name Location Tuition Financial Aid Acceptance Rate Graduation Rate # of Online Programs Credit for Experience Placement Services Counseling Services University Information
1 Oklahoma State University-Main Campus Stillwater, Oklahoma$4,94375%75%64% 1 Yes Yes Yes School website
2 University of Alabama at Birmingham Birmingham, Alabama$8,04077%58%59% 1 Yes Yes Yes School website
3 Fort Hays State University Hays, Kansas$3,78973%91%44% 2 No Yes Yes School website
4 Minot State University Minot, North Dakota$5,19270%60%42% 1 Yes Yes Yes School website
5 University of Minnesota-Crookston Crookston, Minnesota$10,18085%68%48% 2 Yes Yes Yes School website
6 University of Mary Bismarck, North Dakota$15,990100%77%59% 1 Yes Yes Yes School website
7 Lindenwood University Saint Charles, Missouri$15,67296%55%51% 2 Yes Yes Yes School website
8 Florida International University Miami, Florida$4,72144%50%60% 2 No Yes Yes School website
9 University of Wisconsin-Whitewater Whitewater, Wisconsin$6,51914%69%60% 2 Yes Yes Yes School website
10 Bellevue University Bellevue, Nebraska$6,84062%-32% 3 Yes No Yes School website
11 Northwest Missouri State University Maryville, Missouri$4,33590%74%51% 2 No Yes Yes School website
12 University of Wisconsin-Stout Menomonie, Wisconsin$7,01418%88%55% 2 Yes Yes Yes School website
13 University of Massachusetts-Amherst Amherst, Massachusetts$14,59065%60%77% 1 Yes Yes Yes School website
14 Troy University Troy, Alabama$7,22457%91%39% 1 Yes Yes Yes School website
15 The University of Texas of the Permian Basin Odessa, Texas$4,31278%81%37% 1 No Yes Yes School website
16 Northwood University Midland, Michigan$23,86093%67%57% 2 Yes Yes Yes School website
17 Park University Parkville, Missouri$11,73049%85%27% 1 Yes Yes Yes School website
18 Columbia College Columbia, Missouri$7,88727%-40% 1 Yes Yes Yes School website
19 Cleary University Howell, Michigan$17,50094%47%39% 3 Yes Yes Yes School website
20 Fontbonne University Saint Louis, Missouri$24,25096%90%48% 2 Yes Yes Yes School website
21 Dakota State University Madison, South Dakota$6,98461%83%43% 1 Yes Yes Yes School website
22 Florida Atlantic University Boca Raton, Florida$2,52238%60%52% 1 No Yes Yes School website
23 New England College Henniker, New Hampshire$23,16277%99%36% 1 Yes Yes Yes School website
24 Old Dominion University Norfolk, Virginia$6,33065%85%55% 1 Yes Yes Yes School website
25 Concordia University-Saint Paul Saint Paul, Minnesota$21,25097%57%49% 2 Yes Yes Yes School website
26 East Carolina University Greenville, North Carolina$4,36542%70%61% 1 No Yes Yes School website
27 West Texas A & M University Canyon, Texas$4,98943%60%44% 1 No Yes Yes School website
28 Georgia Southwestern State University Americus, Georgia$3,88636%68%36% 1 Yes Yes Yes School website
29 University of Memphis Memphis, Tennessee$7,48844%57%46% 1 Yes Yes Yes School website
30 Saint Leo University Saint Leo, Florida$20,760100%70%43% 1 Yes Yes Yes School website
31 University of Houston-Downtown Houston, Texas$4,84333%83%24% 1 Yes Yes Yes School website
32 University of West Alabama Livingston, Alabama$7,28657%53%36% 1 Yes Yes Yes School website
33 Huntington University Huntington, Indiana$24,55499%89%60% 1 No Yes Yes School website
34 Indiana State University Terre Haute, Indiana$8,54668%86%41% 1 Yes Yes Yes School website
35 Wilmington University New Castle, Delaware$10,6203%-31% 1 Yes Yes Yes School website
36 New Mexico State University-Main Campus Las Cruces, New Mexico$4,95661%60%51% 1 No Yes Yes School website
37 Granite State College Concord, New Hampshire$7,2006%-21% 1 Yes Yes Yes School website
38 Western Governors University Salt Lake City, Utah$5,7801%-19% 2 No No Yes School website
39 University of Louisiana at Monroe Monroe, Louisiana$5,78862%76%41% 1 No Yes Yes School website
40 Baker College Flint, Michigan$9,00080%-18% 1 Yes Yes Yes School website
41 Tiffin University Tiffin, Ohio$22,80091%76%44% 1 Yes Yes Yes School website
42 Southwestern Assemblies of God University Waxahachie, Texas$18,90070%23%42% 1 Yes Yes Yes School website
43 University of Maryland-University College Adelphi, Maryland$6,81611%-10% 1 Yes No Yes School website
44 Coastal Carolina University Conway, South Carolina$10,69636%61%47% 1 No Yes Yes School website
45 Campbellsville University Campbellsville, Kentucky$24,09689%70%40% 1 No Yes Yes School website
46 University of Northwestern Ohio Lima, Ohio$9,62228%-31% 1 No Yes Yes School website
47 Colorado State University-Global Campus Greenwood Village, Colorado$8,400--- 1 Yes No Yes School website
48 University of the Southwest Hobbs, New Mexico$15,45699%66%16% 1 Yes No Yes School website
49 Franklin University Columbus, Ohio$11,856--16% 2 Yes No Yes School website
50 Thomas Edison State University Trenton, New Jersey$6,350--- 1 Yes No Yes School website
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Rank School Name Location Tuition Financial Aid Acceptance Rate Graduation Rate # of Online Programs Credit for Experience Placement Services Counseling Services University Information
1 Mississippi Gulf Coast Community College Perkinston, Mississippi$2,80042%28% 2 Yes Yes Yes School website
2 North Hennepin Community College Brooklyn Park, Minnesota$3,9223%13% 4 Yes Yes Yes School website
3 Neosho County Community College Chanute, Kansas$2,14475%23% 1 Yes No Yes School website
4 Ozarks Technical Community College Springfield, Missouri$3,5644%24% 2 Yes Yes Yes School website
5 Pearl River Community College Poplarville, Mississippi$2,85044%29% 1 Yes Yes Yes School website
6 Garden City Community College Garden City, Kansas$1,82444%31% 1 Yes No Yes School website
7 Albany Technical College Albany, Georgia$2,1406%39% 2 Yes Yes Yes School website
8 Tulsa Community College Tulsa, Oklahoma$2,32744%14% 3 Yes Yes Yes School website
9 Atlanta Technical College Atlanta, Georgia$2,1361%31% 2 Yes Yes Yes School website
10 Rhodes State College Lima, Ohio$3,84531%21% 4 Yes Yes Yes School website
11 Johnson County Community College Overland Park, Kansas$2,82020%16% 3 Yes Yes Yes School website
12 Chandler-Gilbert Community College Chandler, Arizona$2,06418%22% 3 Yes Yes Yes School website
13 Northwest Mississippi Community College Senatobia, Mississippi$2,80021%22% 1 Yes Yes Yes School website
14 Pitt Community College Winterville, North Carolina$1,82416%10% 2 Yes Yes Yes School website
15 Dakota College at Bottineau Bottineau, North Dakota$3,46941%28% 2 Yes No Yes School website
16 Massasoit Community College Brockton, Massachusetts$57621%16% 2 Yes Yes Yes School website
17 Mesa Community College Mesa, Arizona$2,06425%13% 2 Yes Yes Yes School website
18 Northcentral Technical College Wausau, Wisconsin$3,911-35% 3 Yes Yes Yes School website
19 Paradise Valley Community College Phoenix, Arizona$2,06424%20% 2 Yes No Yes School website
20 Des Moines Area Community College Ankeny, Iowa$4,41015%22% 4 Yes Yes Yes School website
21 Minnesota State Community and Technical College Fergus Falls, Minnesota$4,8247%34% 3 Yes Yes Yes School website
22 Rowan-Cabarrus Community College Salisbury, North Carolina$2,4328%14% 3 Yes Yes Yes School website
23 Milwaukee Area Technical College Milwaukee, Wisconsin$3,911-13% 3 Yes Yes Yes School website
24 Normandale Community College Bloomington, Minnesota$4,8004%22% 2 Yes No Yes School website
25 Lake Area Technical Institute Watertown, South Dakota$2,61622%67% 1 Yes Yes Yes School website
26 Lakeshore Technical College Cleveland, Wisconsin$3,9106%58% 2 Yes Yes Yes School website
27 Fayetteville Technical Community College Fayetteville, North Carolina$2,4322%12% 2 Yes Yes Yes School website
28 Clark State Community College Springfield, Ohio$2,91237%13% 1 Yes Yes Yes School website
29 Kennebec Valley Community College Fairfield, Maine$2,76034%35% 1 Yes No Yes School website
30 Kansas City Kansas Community College Kansas City, Kansas$2,58025%23% 1 Yes Yes Yes School website
31 Florence-Darlington Technical College Florence, South Carolina$4,2725%8% 1 Yes Yes Yes School website
32 Southwestern Oregon Community College Coos Bay, Oregon$4,09244%29% 1 Yes Yes Yes School website
33 Marion Technical College Marion, Ohio$4,08024%10% 1 Yes Yes Yes School website
34 Fox Valley Technical College Appleton, Wisconsin$3,91116%38% 1 Yes Yes Yes School website
35 Northland Community and Technical College Thief River Falls, Minnesota$4,900-37% 1 Yes No Yes School website
36 Columbus State Community College Columbus, Ohio$3,8087%15% 2 Yes Yes Yes School website
37 Inver Hills Community College Inver Grove Heights, Minnesota$4,7223%21% 1 Yes Yes Yes School website
38 Century College White Bear Lake, Minnesota$4,770-13% 1 Yes Yes Yes School website
39 Southeast Technical Institute Sioux Falls, South Dakota$2,83417%44% 1 Yes Yes Yes School website
40 Gadsden State Community College Gadsden, Alabama$3,51019%20% 1 Yes Yes Yes School website
41 Gateway Technical College Kenosha, Wisconsin$3,9115%24% 1 Yes Yes Yes School website
42 Klamath Community College Klamath Falls, Oregon$3,2221%27% 1 Yes Yes Yes School website
43 Herkimer College Herkimer, New York$4,2707%36% 1 Yes Yes Yes School website
44 Aims Community College Greeley, Colorado$2,53827%27% 1 Yes No Yes School website
45 Hagerstown Community College Hagerstown, Maryland$4,75823%22% 1 Yes Yes Yes School website
46 Nicolet College Rhinelander, Wisconsin$4,305-32% 1 Yes Yes Yes School website
47 Finger Lakes Community College Canandaigua, New York$4,3684%24% 1 Yes Yes Yes School website
48 Arapahoe Community College Littleton, Colorado$3,28818%20% 3 Yes Yes Yes School website
49 Clackamas Community College Oregon City, Oregon$4,05018%19% 2 Yes No Yes School website
50 Asnuntuck Community College Enfield, Connecticut$3,72035%44% 1 Yes Yes Yes School website

The Key Strengths of an Online Marketing Degree Program

A wide range of institutions offers online marketing programs, including junior and community colleges, private and public colleges and universities and for-profit online schools. In evaluating the strength of online marketing degrees, students should examine how well the college supports its online students, whether the program is accredited, and if delivers necessary academic resources through the online interface.

Accreditation of Marketing Schools and Programs

The prospective online marketing program and school should be accredited by one or more of the following organizations:

  • Association to Advance Collegiate Schools of Business (AACSB)
  • The Distance Education and Training Council (DETC)
  • One of the six regional accrediting agencies in the nation endorsed by the U.S. Department of Education.

According to the AACSB, less than five percent of the 13,000 business degree programs around the globe have earned its accreditation, making it the most highly sought accreditation for online marketing degree programs. The voluntary accreditation process means that the institution holds itself up to educational and financial assessment by an independent agency. Accreditation thereby protects the value of the student’s degree by measuring it against academic standards recognized by the business professions. Moreover, institutions that do not hold accreditation may not participate in federal student loans, grants, and scholarship programs.

Support for Marketing Students

Students should also evaluate how well their prospective schools support current and graduated marketing majors. Does the college offer a job counseling and career placement office and are its functions available online? Are there regularly supported job fairs or marketing recruiters’ visits to campus? What are the graduation rates and job placement rates for students in the online marketing degree program? Does the institution continue to provide job placement assistance to its past graduates?

Online Student Resources

Two factors contribute heavily to the quality of any online marketing degree program: online delivery system and support, and the accomplishments and qualifications of its faculty. First, does the college or university deliver its online marketing programs through a 24/7 format providing flexible access for distance learning? Is there continuous online support for the technology as well as access to course materials, digital libraries, college offices and departments? The second key factor is how prepared are faculty members to deliver marketing degree programs in an online format? Do professors and instructors have experience in the marketing field and have they been prepared to teach online? Students should inspect faculty biographies with care.

Marketing Degree Search Tool

Finding the right online marketing degree or certificate program takes work. It means sifting through hundreds of programs with a wide range of specialties and academic options to find the one that matches your requirements. Need help? The search tool below can quickly filter associate, bachelor, master’s and doctoral degree programs by cost, type of program, accreditation, and other information that marketing students need.

An Insider’s Guide to Online Marketing Degrees

Almost every sector of the economy calls on marketing professionals to establish and grow business. Marketers work across multiple sectors, serving corporations, service organizations, non-profits and the government. Highly trained marketing professionals assess the marketplace, analyze consumer behaviors and product trends, helping to build brands, establish pricing and assess completion. According to the U.S. Bureau of Labor Statistics (BLS), most marketing managers hold at least a bachelor’s degree with a concentration of studies in fields such as business law, consumer behavior, economics, finance management, mass communication, mathematics, and statistical computer science. Institutions offer online marketing degree programs at the associate and bachelor’s degree levels for those entering the marketing filed, and there are online master’s and doctoral degrees for experienced marketing professionals seeking advancement to roles in management or academic research. The timeline below looks at the full gamut of online marketing degrees, starting at the two-year level and working through the PhD.

Online Marketing Degree Timeline

Every marketing education is different. Some people need only an associate degree to get their desired career off the ground. Others need an advanced degree to move into a management or supervisory position, or to move into college-level research or teaching. Let’s walk through each online degree level in turn.

Online Associate Degree in Marketing – Two Years

Institutions offering associate online marketing degrees provide a general introduction to the field and business concepts while giving students the chance to complete general education requirements in the liberal arts and sciences. Typically, graduation requirements include 60 credits, with half the curriculum devoted to core education courses. Coursework can include introductory studies in basic accounting, business principles, marketing and advertising, sales techniques, customer service and B2B marketing between organizations. Accelerated associate online marketing degrees can be completed in two years or less. In order to apply to a program, prospective students must have completed a high school diploma or equivalent. The associate is a good choice for students who want to explore marketing while completing the first two years of college with credits that can be transferred to a four-year program.

Associate degree holders may take entry-level jobs with retailers and serve in customer service, product sales or promotions departments. Marketing education at the introductory level is general in nature and traditionally does not prepare graduates for specialized roles in marketing or advertising departments or organizations.

Miami Dade College
  • Enrollment: 100,855
  • Tuition: $3,366
  • College Type: Public
  • State: Florida
  • Associate in Marketing Management - Entrepreneurship
  • Associate in Marketing Management - International Business
Southern New Hampshire University
  • Enrollment: 11,913
  • Tuition: $28,050
  • College Type: Private
  • State: New Hampshire
  • Associate of Science in Marketing
University of Wisconsin
  • Enrollment: 11,536
  • Tuition: $8,685
  • College Type: Public
  • State: Wisconsin
  • Associate of Applied Science in Management - Marketing Option
University of Northwestern Ohio
  • Enrollment: 5,602
  • Tuition: $9,710
  • College Type: Private
  • State: Ohio
  • Associate of Applied Business in Marketing

Online Bachelor’s Degree in Marketing – Four Years

The bachelor’s online degree in marketing is a four-year program requiring 120 credit hours divided between core education studies, business courses and a concentration in marketing. The marketing curriculum is usually devoted to multidisciplinary studies in promotions, general marketing, public relations and the relationships between marketing departments and the business enterprise. Curricula can include studies in:

  • Accounting
  • Business law
  • Communications
  • Consumer behavior
  • Macroeconomics
  • Marketing analytics and research
  • Pricing
  • Product development
  • Public relations
  • Statistics

Coursework also covers the range of business sectors (manufacturing, professional services, non-profits, consumer goods, retail sales, financial services, fashion, international business and tourism). Some online marketing degree programs require students to complete a marketing plan or promotions portfolio as a senior project prior to graduation. Admission requirements for bachelor’s-level online marketing programs include a high school diploma, submission of test scores from standardized college admission exams (SAT, ACT), and a sealed copy of student transcripts from high schools and all post-secondary courses.

Bachelor’s degree holders from online marketing programs typically enter the workplace assuming entry-level roles in marketing communications, promotions, account and public relations, eCommerce sales and consumer research. Professionals seeking advancement to leadership roles or senior marketing positions typically return to college to complete an advanced degree.

Liberty University
  • Enrollment: 57,635
  • Tuition: $19,968
  • College Type: Private
  • State: Virginia
  • Bachelor of Science in Business Administration - Marketing
Florida International University
  • Enrollment: 49,029
  • Tuition: $6,417
  • College Type: Public
  • State: Florida
  • Bachelor of Business Administration - Marketing
University of Maryland
  • Enrollment: 44,009
  • Tuition: $6,384
  • College Type: Public
  • State: Maryland
  • Bachelor of Science in Marketing
University of Minnesota
  • Enrollment: 43,535
  • Tuition: $13,459
  • College Type: Public
  • State: Minnesota
  • Bachelor of Science in Marketing
Pennsylvania State University
  • Enrollment: 41,614
  • Tuition: $16,444
  • College Type: Public
  • State: Pennsylvania
  • Bachelor of Arts in Advertising/Public Relations - Strategic Communications
The University of Memphis
  • Enrollment: 20,650
  • Tuition: $7,904
  • College Type: Public
  • State: Tennessee
  • Bachelor of Business Administration in Marketing Management
University of West Alabama
  • Enrollment: 2,454
  • Tuition: $7,320
  • College Type: Public
  • State: Alabama
  • Bachelor of Business Administration in Marketing

Online Marketing Doctorate – Eight Years +

According to the American Marketing Association, there are more than 100 institutions in the U.S. offering a doctoral degree program in marketing. Doctorate-granting online marketing programs lead to a range of degree options with end-degrees of a PhD in Marketing and a PhD in Business with a Marketing Concentration. Curricula may be comprised of four credits in general marketing studies, six credits in advanced marketing courses, and four credits of specialization classes. Coursework also includes studies in consumer behavior, quantitative modeling, organizational behavior, statistics and experimental design, brand management, social psychology, econometrics, communications research and information systems, and the teaching of marketing and business. Typically, doctoral students take qualifying examinations before undertaking dissertation research projects approved by faculty. The defense of the dissertation may include a short-term residency requirement.

The PhD offered by online marketing programs is designed for advanced professionals who wish to go into college teaching or institutional research. Most jobs are available at teaching or research universities, although some grads may find positions as consultants for businesses, associations, or governmental organizations. The application process and requirements are similar to those established for institutions offering master’s-level online marketing degrees.